One Platform to Build, Expand and Nurture Channel Partner Networks, Effortlessly.

For Developers’ Channel Partners Ecosystem

Channel partners bring immense value to a real estate developer’s sales function and their presence reiterates that the industry is getting more organised and more reachable for consumers, without hassles. EDGE’s Channel Partner module for the developer ensures project and corporate information is relayed accurately in real time, leads are allotted based on performance, so your CPs feel part of a scientific and progressive network. Everything you need to nurture and expand your channel partner network, irrespective of its size.

  • Project Marketing
  • Inventory
  • Channel Performance
  • Brokerage & Payout

Project Marketing

Channel Partners contribute nearly 70% of the sales. So why not nurture and deepen relationship with them with help of technology. With EDGE’s Channel Partner app, agents can now share with their clients, product features, cost sheets, documents, videos, on the go. Create a personalized landing page for all your agents, helping them maximise lead generation which increases a_nity to your brand and above all, sales volume.

  • Share Project Documents from App
  • WhatsApp / Social Media Marketing
  • Personalised Landing Pages for Channel Partners
  • Lead Generation Support


Channel Partner module In EDGE is like a Sales assistant for your CPs. Channel Partners can check inventory availability in real time, generate payment links for their customers and even book a sale.

  • Real-time Inventory Information
  • Block or Book Inventory
  • Share Payment Link with Customers
  • Generate Real Time Cost Sheets

Channel Performance

Improve engagement with your channel partners through the performance module in EDGE. Channel Partners can view their ranking amongst their peers along with the number of leads and site visits registered through them. EDGE is equipped to nurture CP relationships and monitor their performance in real time, so you are always in control of your most critical business relationships.

  • Lead Attribution & Tracking
  • CSite Visit Registrations
  • CP Rankings & Leaderboard
  • Rewards & Recognitions
  • Channel Engagement & Activation

Brokerage & Payout

Success in real estate sales is often a function of a well-oiled channel partner mechanism, where there should be no mismatches in transaction and payout data points. Timely brokerage information and payout timelines is what channel partners really value. EDGE ensures that no transaction or its parameter go unrecorded and payout information to partners are dispute free and error proof.

  • Define Brokerage Schemes, Ladders & Payout Matrix
  • Generate MOUs
  • Manage Brokerage Payments based on Customer Receipts
  • Brokerage Dashboard – Deal Status, Payable vs Paid

Brought to you by


Square Yards is the leading platform for home buyers across 10 countries. Our cutting-EDGE technology empowers consumers with credible data, inspiration and knowlEDGE, while connecting them with in-house experts who hand hold them from the start of their home search till property handover.

We serve the full lifecycle of owning and living in a home: research, due diligence, selling, financing and more. It begins with Square Yards’ deep relationship with over 500 top developers and our home loan company Square Capital’s partnership with over 90 banks and NBFCs. A team of 2,800 experts power our award-winning services which have delighted more than 35,000 customers already.

Square Yards started its journey in 2014 and is headquartered in Gurugram, India.

  • Proven Capability

    We understand that every sale is unique, as we ourselves have completed over 35,000 primary real estate and mortgage transactions. Every transaction thus, has given us new insights and fresh perspectives into software design. EDGE is essentially all that experience, at your fingertips.

  • Ready For All Team Sizes

    Huddle your team around a platform that works the way you want it to. Our own sales team of 2,800 people spread over 30 cities across 10 countries swear by our tech. Time you gave your team the same ‘EDGE’.

  • Developed With Scale In Mind

    The best businesses thrive with tech that doesn’t balk under pressure. For us, the system handles 1.5 Million digital leads every month! That translates to that 18 Million connected and tracked calls on our mobile app, leading to 540,000 OTP verified meetings and site visits. Need more power