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Want to improve your sales figures during a crisis situation? Here’s how

2 min read

Pulling off a good sales graph in a crisis situation is a tough nut to crack. The pandemic raging across the world in a fast and furious mode has stalled businesses and hampered sales goals. Company leaders are in a huddle to eke out the best solution to ride the contagion storm and keep their business afloat.

Some are gasping for survival and in a desperate need for some backup formula or holy grail of closing techniques to save themselves from bankruptcy. The picture is grim across sales stables; the only way to survive is to take the storm head-on and not back off in fear.

Easier said than done, eh!

With remote working becoming a new normal, sales teams have to tackle a new logistics nightmare-putting a remote infrastructure in place and inducting the right technology to keep the workflow in motion. That includes implementing a stack solution that allows both internal communication and credible video calls with prospects.

And how will this affect the salespeople? A lot, we suppose.

Sales reps will have to reassess, reorganize and re-evaluate their workflows and processes to drive the sales graph with an optimistic mindset, albeit with technology at the helm. Sales through direct screen-to-screen meetings, using digital marketing to receive a higher volume of inbound traffic and shorter sales cycles by targeting the right prospects will help sales reps find the success ground for hitting their sales targets.

Here’s a rundown of how sales figures can be improved during tough times.

  1. Upgradation of website for smoother sales: Having the website restructured can work as a breath of fresh air for both sales employees and customers. Furnishing the home page and subsequent landing pages with a fluidic interface, laden with chatbots and latest web architecture will evoke interest in customers and goad them to know what’s new about your products and services. This revamp idea will go the initial trick to attract customers.
  2. Ramp up co-ordination between marketing & sales teams: If there isn’t a close nexus between marketing and sales, your sales figures won’t achieve the desired target. Clear out the clutter that is hampering the smooth flow and chalk out a strategic plan that will bring both the teams together. With the help of marketers, salespeople can attract a potential buyer down the sales funnel faster. With the help of market analysis & industry trends, social media promotions and target group segmentation, marketing guys can help their sales counterparts shorten sales cycles and bring good revenue to the company.
  3. Keep CRM up-to-date and clean: It’s a challenge to keep CRM records updated and flush out old, unproductive data from the system. Most salespeople don’t pay heed to this task. Regular detoxing is necessary to pour fresh data and sync with the central CRM system. The detox helps salespersons to access new contacts not only on the CRM system but also on their mobiles, allowing them to target the right customers.
  4. Taking care of yourself: Salespersons have to deal with a lot of stress and working from home day in and day out can be a claustrophobic affair. It is imperative therefore to maintain a healthy diet and practice self-care with proper exercise. Having a sound mindset is necessary to achieve good figures in sales.

So, there you go! Sales are not easy, right. It may seem easy to understand but when you get down into the hullabaloo of sales, it is extremely difficult. We hope the strategies above can help you sail through the unforeseen crisis and show you better days in the future.



Sumit Mondal Content Analyst at Square Yards.
Sumit Mondal Content Analyst at Square Yards.

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Square Yards is the leading platform for home buyers across 10 countries. Our cutting-edge technology empowers consumers with credible data, inspiration and knowledge, while connecting them with in-house experts who hand hold them from the start of their home search till property handover.

We serve the full lifecycle of owning and living in a home: research, due diligence, selling, financing and more. It begins with Square Yards’ deep relationship with over 500 top developers and our home loan company Square Capital’s partnership with over 90 banks and NBFCs. A team of 2,800 experts power our award-winning services which have delighted more than 35,000 customers already.

Square Yards started its journey in 2014 and is headquartered in Gurugram, India.

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