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Solving real estate pain points through technology

1 min read

If you had not been living under a rock of late, then you would know how technology has changed our lives and ushered disruption in every sector. While most sectors have adopted new-fangled tools of technology and churned out meteoric business figures, it was real estate which was a myopic laggard.

Real estate was traditionally a pen-and-paper business and stayed away from technology for a good length of time as most tech solutions weren’t holistic and the right fit for the sector. Though a gamut of technological tools has been developed by industry professionals, they couldn’t understand the pain points of the real estate sector and come up with a one-stop solution.

It should be noted that real estate technology shouldn’t be designed solely for consumers. Real estate agents should benefit as well. Thankfully, today we are starting to see smarter and comprehensive technology tools that are simplifying the lives of brokers, tenants and landlords.

Improper time management and inefficient handling of customers are the main points that the real estate is bogged down with. Agents spend a sizeable amount of time and effort in negotiating leads and answering their queries. Keeping track of every message, call and email can be a cumbersome effort without a proper software tool.

A state-of-the-art CRM tool like EDGE can be the perfect fix to this anomaly. With a CRM tool at the helm, real estate executives will be able to leverage data and target campaigns based on customer attributes with ease.

Sales workers can track, manage and respond to customer grievances, plan using calendar integration and access updated data at all times. With CRM solutions going mobile, agents can access information from multiple devices and in real-time.

Real estate is a big sector and managing it efficiently is a herculean effort. A single integrated system is needed to enable greater flexibility with good control. In a relationship-driven sector, it is critical that the technology provides a simplified experience for the user, broker, tenant and landlord.

Machine learning, artificial intelligence and chatbots have steered the wheel in that direction. Today chatbots respond quickly to customer queries, preventing any lead wastage. VR is enabling customers to preview properties even before a brick has been laid. Realistic 3D tours are helping customers in making measured and uniformed decisions. AI has simplified property purchase and management. By predicting buyer preferences, AI will help brokers zero in on the right lead and simplify the buying process. It will facilitate landlords in fixing better prices for their properties and minimize negotiation process.

It is important to note that technology will usher stronger customer relationships for the real estate sector. Brokers will be more efficient and benefit from a centralized CRM solution. Tenants will have more information on their fingertips, though they have to rely on brokers to get added expertise on property buying.

Surbhi Juneja Responsible for Business Development at Square Yards, India's largest prop-tech company present in 10 countries. Currently leading BD for 'EDGE' - SaaS proposition, exclusively curated for real estate stakeholders. Over 14 years of diverse experience across banking (HSBC) followed by entrepreneurial experience of setting up a hyperlocal eCommerce venture - StarQuik
Surbhi Juneja Responsible for Business Development at Square Yards, India's largest prop-tech company present in 10 countries. Currently leading BD for 'EDGE' - SaaS proposition, exclusively curated for real estate stakeholders. Over 14 years of diverse experience across banking (HSBC) followed by entrepreneurial experience of setting up a hyperlocal eCommerce venture - StarQuik

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Square Yards is the leading platform for home buyers across 10 countries. Our cutting-edge technology empowers consumers with credible data, inspiration and knowledge, while connecting them with in-house experts who hand hold them from the start of their home search till property handover.

We serve the full lifecycle of owning and living in a home: research, due diligence, selling, financing and more. It begins with Square Yards’ deep relationship with over 500 top developers and our home loan company Square Capital’s partnership with over 90 banks and NBFCs. A team of 2,800 experts power our award-winning services which have delighted more than 35,000 customers already.

Square Yards started its journey in 2014 and is headquartered in Gurugram, India.

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