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Pain-points of sales reps solved with automation

1 min read

It is no secret that the sales force of a company plays a pivotal role in the success of a company. A company’s brand reputation, long-term customer relationships and overall business growth depend on how strong and updated your sales team stays in the face of constant innovation and flourishing of trends.

With the convergence of mobiles, analytics, content-rich systems and cloud-based software, there is a sudden explosion of technology that is taking over sales structures across organizations. Developments like AI, machine learning and other tech tools are set to redefine the success of sales representatives.

Studies say that implementation of automation solutions in sales increases the operating income of companies by 8%.

Can you still think of digging through a mountain of paperwork and using a motley of outdated tools to fuel your sales strategies? And then bank on your gut feeling to churn leads.

Sales teams go through a lot of challenges that hamper sales prospects. The problems can be small, but the pain they inflict on the day-to-day processes of salespersons are massive. Let’s talk about some of the pain-points of salespersons and how infusion of technology can solve them.

  1. Communication hassles: For achieving long-term success in your business, a strong and effective sales pipeline is crucial. One of the lingering problems sales reps face is keeping in touch with leads and not losing them midway. Leads get lost when a number of calls, emails pile up and reminders and spreadsheets become elusive after some time. With sales automation tools, you can track leads and get detailed insights on them.
  2. Time Vortex: No matter what your lead strategy is, timing is crucial to close leads. Chances of lead response are 100% if you call within first 5 minutes. But what if your time is eaten up by logging emails, creating follow-up tasks, updating information and the like. Your lead prospects will bum out. Automating everything through a CRM software helps in successful closure of maximum leads.
  3. A to Z in a blink: How successful you are to convert leads into sales depends on the efficiency of the entire sales process. The main reason for losing prospective customers is the cracks in the sales pipeline which you stay unaware of. With a sales automation tool, you can make targeted changes and at the same time identify the weak spots in the funnel.
  4. Evergreen data: Generating new leads continuously is a pivotal part of the sales process. And if you want to increase a loyal customer base, then your lead data must be updated with fresh details. Putting fresh data into your database helps to close deals more efficiently. With a CRM module, you can have every information at your fingertips.

Sales automation software will bring a revolutionary change in your sales process. Sales reps can reap rich benefits in terms of time management and efficient and quick handling of leads. Of course, it will take some time and money to implement any new software in a business, but if the ROI is great, your efforts will be justified.


Sumit Mondal Content Analyst at Square Yards.
Sumit Mondal Content Analyst at Square Yards.

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Square Yards is the leading platform for home buyers across 10 countries. Our cutting-edge technology empowers consumers with credible data, inspiration and knowledge, while connecting them with in-house experts who hand hold them from the start of their home search till property handover.

We serve the full lifecycle of owning and living in a home: research, due diligence, selling, financing and more. It begins with Square Yards’ deep relationship with over 500 top developers and our home loan company Square Capital’s partnership with over 90 banks and NBFCs. A team of 2,800 experts power our award-winning services which have delighted more than 35,000 customers already.

Square Yards started its journey in 2014 and is headquartered in Gurugram, India.

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