Sales problems are a part and parcel of every company. You can have a high-performing sales team or a bullet-proof sales strategy, but chinks in your armour can crop up from out of the blue and derail your sales targets.
The road to sales success is not a silk-smooth freeway. It has some tricky swerves which you have to negotiate to get to your destination. A lot rides on the productivity of the sales representatives; how they take up the sales targets handed over to them so that their goals look tangible and motivating.
Sadly, the sales picture across organizations to date is dismal; whether it is the sales structure or culture fabric or motivational measures that hang around sales cubicles.
Let’s spill our guts out! Making a sales closure is a tough nut to crack. And the last thing which you don’t want to witness is your sales employees losing their zing due to lack of motivation and goal awareness. Disengagement of employees costs millions of dollars in business.
To compete in this highly competitive world and bring a change in your sales story, you need to inject technology into your hackneyed sales structure.
New gen sales employees well versed in technology will flip out if they are made to follow dinosaur sales tactics. Sales technology will bring a fresh lease of life into your sales strategies and at the same perk up the mood of your sales team.
With the help of lead intelligence, CRM solutions and process automation, you can create highly productive and engaged sales force while at the same time instil accountability in your team. Let’s figure this out in detail.
- CRM: One of the most potent innovations in the sales sphere is Customer Relationship Management (CRM) software. CRM is the ultimate weapon in every sales arsenal to track sales figures and supply chain, measure employee activity and analyse information from customer interactions.
With CRM, you can get exact sales numbers and hold any employee accountable for their productivity. Every sales call, email, appointment demo and closure, everything is documented in a CRM software. The productivity tracker in the software will help the management to pick any apathetic employee and tailor motivational tactics towards that employee. This will channelize him in the right direction.
- Marketing Automation: Sales across different organizations are about building relationships with prospects by engaging with them both on a personal and professional level and turning them into customers. Since a sales process consists of several steps and a series of communications, it becomes a task to send information to each prospect manually. A marketing automation software picks up this task and streamlines it as required. For instance, if you send an initial demo about a product to a prospect in your first mail and then trigger an automated campaign that sends additional information about your product through a certain period of time, the lead warms up and conversion changes rise exponentially.
- Lead Intelligence: Another chip off the sales tech block, lead intelligence is fast becoming the main weapon to bring a windfall in sales figures. It is important to wrest as much information from a customer as possible to know the customer’s intentions and his activities. Lead intelligence software gets you this information and helps you tweak your sales strategy and craft your questions better.
So, there you go! Sales technology is the antidote for your sales employees to perk up and give their best for the betterment of their organizations. It eases the sales process and brings a wealth of information to the table in a few clicks. Sales reps won’t have to shoot arrows in the dark while fabricating their sales strategies. They will not only enjoy their jobs but also do them in a productive manner.