Perhaps for the first time in human history, mankind has been so critically dependant on technology for survival. The world is battling a crisis that is more devastating than the recessions of 2001 and 2008. The demons of extinction have haunted us again, pushing businesses to the brink.
The endeavour for survival is different this time. We are confined indoors to protect ourselves from a deadly virus. For most companies, the safety of their employees and their livelihoods are more formidable. So is the continuity of business to stop the millions and billions of dollars going down the drain.
The crisis has forced businesses to take the remote-working idea on a serious note to foment long-lasting change and growth. Many companies trying to regain their footing in the face of massive economic tolls have sought the help of technological tools to build a smooth remote-working apparatus.
Artificial Intelligence is playing a pivotal role in helping companies manage remote working stress and overcome technology issues. Companies who were earlier reluctant or put a blind eye to adopting AI are choosing the right AI and other automation tools that adapt well to their workflows.
While it is important to harness the immense possibilities of AI, it is equally essential that AI solutions augment the work structures and roles of different employees in the best possible manner so that they can focus on value-driven responsibilities, cut the mundane work, and boost the confidence of the employees.
Let us delve deeper into the potential of AI to lubricate a remote work force.
- Use of every pint of data: Sales and marketing teams have to rely on data to run their work processes. It is said that 70% of the data gathered is lost and they never make to the CRM system. With the help of AI and automation, the process of capturing new contacts, their information, tasks and meeting notes get synced automatically with the CRM. This helps in data accuracy and relevancy and provides employees more time to concentrate on strategic tasks.
- Automate employee activities through CRM: While working remotely, physical interaction and visibility of work processes are absent. With the help of data automation, where emails, messages and work updates get synced with the CRM system. So, team leaders and managers will get exclusive insight of their team’s work processes and pay close attention to areas that need monitoring. With on-demand access to data, managers won’t have to rely on physical checks. Just a visit to the CRM data section will save time and provide all the information needed.
- Track relationships across businesses: With the help of Relationship Intelligence brought by AI, businesses can map relationships between employees, channel partners, prospects and customers automatically. This will help businesses to keep track on the social fabric of the company even while working remotely. Using data from the CRM system about interactions and their frequency, company leaders can gain insights that help them to take actionable measures to improve bonding between teams.
- Empower team leaders with insights to train employees: A personalized AI system can track the active progress of employees, single out high performing reps, and give insights on trending patterns that can help in better customer interactions. Using this data, managers can understand where each employee stands within the sales funnel and what tools can be used to coach them to eke out better productivity numbers from them.
The integration of CRM and AI is of paramount importance to create a better remote sales working environment. With remote working coming of age a bit too early, companies across sectors will have to take the hand of AI to enhance profitability and at the same time increase the efficiency of the employees.