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How AI is protecting sales reps from extreme stress

2 min read

You hit the snooze button for the 8th time…wake up with a splitting headache and lazily go through your morning ablutions. You chug a glass of juice and run to the office. Sit down and start calling customers without any enthusiasm in your voice.

You try hard to pocket some leads and hit your daily sales target, only to hear your client choose your competitor. You tear your hair pondering over the targets you have to meet to sustain yourself.

In a sales world, the grind is real, and defeat is not an option. Sales jobs are very demanding and sap out all your energy, triggering a deleterious effect on your body. When team leads ramp up pressure by setting ambitious and sometimes unrealistic targets, the stress bubble bursts.

In the time of lockdown across the country, real estate sales reps are under immense duress. With shrinking customer interests on products and fewer opportunities to earn good commissions, salespersons are on the firing line.

Much of the stress is due to the barrage of tasks you need to take care of in a sales cycle to accomplish a conversion. Not to mention the emails, multiple calls and running to and fro with the CRM team- the list is endless.

Finding that sweet spot which will make you a sales champion is a tough nut to crack. And blaming yourself for choosing a sales profession may drive you to the point of collapse.

Changing the mindset, resorting to therapies like meditation and exercise can alleviate the stress to some extent. However, the workload remains the same, with the same number of tedious tasks to attend to, that leaves sales executives with little room to even think about strategies to win over clients and serve them better.

Fortunately, technology has emerged as a saviour for sales employees in the form of artificial intelligence (AI), machine learning and big data. Sales reps can at least heave a sigh of relief for getting the monkey off their backs.

So, how is AI changing the lives of sales employees. Read on.

  1. Virtual assistants: AI powered virtual assistants bring efficiency and sense to a stressful mind. From finetuning mundane tasks to speeding up work processes so that sales reps can focus on value-generating tasks, AI has been a boon for the sales community. AI provides exclusive, real-time insights on customer queries that enhances performance. By updating customer database automatically, it saves time of sales reps from meddling in petty tasks.
  2. Sales automation: With AI at the helm, a whole bunch of tasks ranging from emails and call management software to sales tech will get automated and take off significant burden from sales workers. Repetitive tasks will get ironed out and decision-making, creative tasks will have more room to play with. Sales reps can focus on improving their skill sets, emotional intelligence and thinking abilities to create a winning formula that will drive better business results.
  3. Greater customer satisfaction: Customer satisfaction is always on the mind of sales executives. With AI-assisted customer support, sales reps will be able to provide timely and robust service to customers. From improved TAT on calls to equipping them with the right tools for faster customer support, AI enhances the ability of reps to attend to and resolve issues successfully.
  4. Improved employee training and development: AI is used effectively to train and build sales reps at the start of their journey today. With the effective use of data, AI can analyze sales rep performance and come up with personalized coaching formulas for managers to train sales employees and enable them to sell successfully.

Sales is fun and addictive at first glance. When you add stress to it, it becomes a heady cocktail, taking a toll on your performance and health. AI is changing the sales industry radically by giving sales reps the freedom to enjoy their work, cutting out the monotonous tasks and helping them focus on meaningful and value-generating tasks. The question is-how soon will you employ it?

Sumit Mondal Content Analyst at Square Yards.
Sumit Mondal Content Analyst at Square Yards.

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Square Yards is the leading platform for home buyers across 10 countries. Our cutting-edge technology empowers consumers with credible data, inspiration and knowledge, while connecting them with in-house experts who hand hold them from the start of their home search till property handover.

We serve the full lifecycle of owning and living in a home: research, due diligence, selling, financing and more. It begins with Square Yards’ deep relationship with over 500 top developers and our home loan company Square Capital’s partnership with over 90 banks and NBFCs. A team of 2,800 experts power our award-winning services which have delighted more than 35,000 customers already.

Square Yards started its journey in 2014 and is headquartered in Gurugram, India.

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