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Does your sales team have CRM in its arsenal?

2 min read

CRM to power your Real Estate Sales Team

Technology has triggered an innovation boom and its echoes are felt in every aspect of our lives today. Continuous spawning of incremental innovations is upending current organizational structures in favour of new competitive formats. And the latest upshot of such innovation waves is workplace automation.

Workplace automation has kicked off a spate of new applications in the business sphere. The manual to digital shift in the work ecosystem, fuelled by technological hotshots like Artificial Intelligence (AI) and Machine Learning (ML) has changed the dynamics of businesses; so much so that automation tools have become a staple for every company workforce.

CRM software is one such automation tool that has taken giant strides in the automation domain by accommodating businesses of every size and budget. It has provided a shot in the arm of every organization by bringing efficiency and order in the work process.

In a 2014 report from Gartner, Research Vice President Joanne Correia in a 2014 report from Gartner, wrote “CRM will be the heart of digital initiatives in the coming years.”

For an established company, stepping into the market without a CRM solution today is like throwing caution to the wind. It is bound to run into problems and fizz out ultimately.

One of the USPs of CRM is its ability to centralize all customer information at one place, so that company teams can remain on top of their tasks. And that is why sales teams across organizations have placed their bet on this software.

With a CRM software, you can effectively track and monitor your company’s interactions with individual prospects. It integrates all services within the organization and encompasses a multitude of channels through which customers engage with businesses.

Sales teams can effectively collaborate and share resources with each other. This results in fast closing of deals and avoids duplication of efforts. With a potent CRM at the helm, customer relationships will flourish along with your company’s reputation. Sounds like a good deal, isn’t it!

Though the largest spenders on CRM are FMCG, banking, media and communication sectors, according to a Gartner report, the real estate sector is not lagging. Expected to touch US $50.2 billion by year end, the real estate sector is bullish on technology and gung-ho on adopting top strategic innovations like CRM.

And why not! With increasing spending power of the working population, real estate buyers are expecting services and professionalism from real estate developers that are in line with industry standards. And guess what, they are willing to spend extra for this.

The main challenge for the real estate community is to identify the market segment they want to target, make sustainable follow-up efforts to build a strong healthy pipeline of leads in the sales funnel and convert the footfall into customers.

CRM will bring discipline to planning and budgeting for real estate developers. With a world class CRM module, real estate sales executives will be able to leverage data and target campaigns based on customer attributes with ease. You will be able to generate highly qualified leads from numerous customer interaction points and increase the conversion rate by prioritizing the leads based on intelligence.

CRM will usher new relationship goals with customers by triggering automated communications through emails and messages based on transactions in the customer account. Not to mention the inter-departmental cooperation it will foster within your company. The right CRM solution will empower your staff to collaborate and share insights, leads and solution for a fruitful turnout.

All in all, CRM solutions keep teams on task and in sync, thus helping different departments run like a well-oiled machine. You are ready to lead the race and take your business to newer echelons with a powerful CRM system. And it will be a critical tool in your growth journey for the years to come.

Surbhi Juneja Responsible for Business Development at Square Yards, India's largest prop-tech company present in 10 countries. Currently leading BD for 'EDGE' - SaaS proposition, exclusively curated for real estate stakeholders. Over 14 years of diverse experience across banking (HSBC) followed by entrepreneurial experience of setting up a hyperlocal eCommerce venture - StarQuik
Surbhi Juneja Responsible for Business Development at Square Yards, India's largest prop-tech company present in 10 countries. Currently leading BD for 'EDGE' - SaaS proposition, exclusively curated for real estate stakeholders. Over 14 years of diverse experience across banking (HSBC) followed by entrepreneurial experience of setting up a hyperlocal eCommerce venture - StarQuik

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Square Yards is the leading platform for home buyers across 10 countries. Our cutting-edge technology empowers consumers with credible data, inspiration and knowledge, while connecting them with in-house experts who hand hold them from the start of their home search till property handover.

We serve the full lifecycle of owning and living in a home: research, due diligence, selling, financing and more. It begins with Square Yards’ deep relationship with over 500 top developers and our home loan company Square Capital’s partnership with over 90 banks and NBFCs. A team of 2,800 experts power our award-winning services which have delighted more than 35,000 customers already.

Square Yards started its journey in 2014 and is headquartered in Gurugram, India.

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