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Can bad grammar kill deals and cost you sales?

1 min read

If there is anything in this world that gives people free license to judge you, it’s your standards of spelling and grammar. Whether it’s a social media post, an email, or a blog, grammar nazis would go to any length to chide you and poke fun at you publicly.

In business, however, breaking the fundamental rules of grammar can have a cascading effect upon your brand and home in people on an irrevocable conclusion about your company, your product, and your service. If your message isn’t clean & clear in the email, your grammar shoddy, then your potential customers would notice, and it will cost you sales.

While it is true that the ways of communication on the internet has killed grammar to probably an irreparable extent, sales managers, team leaders and their subordinates should not jump off the grammatical bridge. It takes just some random typos & errors that one may come across which pursuing a brand’s social media posts to get irked and change their perception of a particular brand.

For the record, it’s how a brand communicates and connects online is a reflection of its ethics, value and itself.

Well, if you still think that customers will forgive and won’t notice your errors, think again. We have a damage report for you to scope, lest it gives you some food for thought.

A spelling error reduces sales by almost 44%. Felt the punch!! Your typos and grammatical mistakes in personal emails, social media posts and blogs can suffice your personal clan. The same will take your brand image down the drain. Remember people hold brands to a higher standard and to maintain that position in the minds of brand loyalists or incoming prospects, your communication language has to be impeccable and devoid of errors.

A missing apostrophe can reduce response rate by 75%. Say Whaaat!! Your products may chime well with the tastes and preferences of the prospect. Your brand advertising video was well received too. The deal was waiting to be inked. However, a sloppy punctuation mistake in the closing mail drew curtains on the deal closure. The response never came from the prospect.

As usual, writing cant instead of can’t, dont instead of don’t, won’t cut ice with your prospects, no matter how genuine you sounded over the phone or in your social media posts. You lost your credibility and trust in that single silly piece of punctuation and your email got treated as spam. So, if you wrote like a fraud, you have to face the music.

That brings us to the fact that bad spelling or grammar can make companies lose nine out of ten customers. Not only that, visible howlers or even silly typos on web meta-descriptions, and premium social media channels cost businesses traffic and they end up paying more for clicks.

On a concluding note, writing is a numbers game. Proper sentence construction is important, but proper grammar & punctuation is important too. Always note, an error-free email or any other content can increase your sales by 80%. So, invest a little more time in crafting your business stories. And the rest will fall in place.

Sumit Mondal Content Analyst at Square Yards.
Sumit Mondal Content Analyst at Square Yards.

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Square Yards is the leading platform for home buyers across 10 countries. Our cutting-edge technology empowers consumers with credible data, inspiration and knowledge, while connecting them with in-house experts who hand hold them from the start of their home search till property handover.

We serve the full lifecycle of owning and living in a home: research, due diligence, selling, financing and more. It begins with Square Yards’ deep relationship with over 500 top developers and our home loan company Square Capital’s partnership with over 90 banks and NBFCs. A team of 2,800 experts power our award-winning services which have delighted more than 35,000 customers already.

Square Yards started its journey in 2014 and is headquartered in Gurugram, India.

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