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EDGE is a one-stop Real Estate CRM solution designed to - empower and automate your real estate business and all its people, help you make informed decisions, close more sales and build great relationships with clients.

  • No More Wasted Leads

    Be on top of your leads and optimize your money spent by matching leads to your listings instantly.

  • Never Miss a Sale Again

    Effectively capture and nurture your leads, respond faster to close more deals easily and grow exponentially.

  • One Hub for all Info and Reports

    Centralize your data, customise all info as per your needs and access business data 24x7, even on the go.

  • Analyse and Forecast like a Pro

    Get a complete, detailed overview of your business on one dash with a powerful reporting and analytics module.

  • Pre-Sales

    Integrated dialler enabled pre-qualification call flow before passing to sales team.

  • Lead Distribution

    Machine Learning and Artificial Intelligence enabled to assign leads to the right people automatically; based on comprehensive set of rules like round robin, credit based, claim to earn and more.

  • Lead Management

    Matched Leads automatically pushed to sales representatives’ mobile App for further action.

  • Site Visits & Meetings

    Interactions create opportunities. All site visits and meetings regularly notified to avoid any misses and follow ups created.

  • Expression of Interest (EOI)

    Module to enable acceptance of expression of interest and generation of priority number.

  • Booking

    Entire inventory is visualized through state-of-the-art interface for convenient, real time booking.

  • Reporting

    Detailed records of services performed for seller reporting.

  • Allotment

    Intelligent algorithm ensures all preferences are fulfilled in the best possible manner.

  • Mortgage Core

    Module performs eligibility and credit bureau checks and online application is placed with leading banks & NBFCs for faster sanctions and disbursals.

  • Mortgage Reports

    Real time reports on application stage and approvals on case to case basis.

  • Post Sales Services

    Comprehensive dashboards for the management and administrators to manage all client relationships.

  • Issue Resolution

    Intuitive module design that understands customer needs for faster issue resolution.


Unparalleled Delivery


Users in 10 countries & 30 Cities

Leading to


Meetings & Site Visits

1.8 Million

Leads Handled on the Platform Annually

20 Million

Connected Calls Tracked on our Mobile App

An Experience of


Real Estate Transactions


How It Works?

Through a series of pre-built real estate workflows, powerful dashboards and your own sales mobile app, EDGE gives you full visibility and control of your sales operations. See how it works.

Join our happy customers

We love our Customers and They love us too

See why some of India’s leading real estate companies rely on EDGE to scale their businesses.

We help our customers beyond our products

Data Security
Data Security
It’s Our First Priority

EDGE is transforming sales and marketing teams with its real-world-tested design and build, but the backbone of our success is ensuring a safe and trustworthy place for invaluable marketing and sales data that powers your business. Protecting your data is our foremost priority.

  • Conditional Access

    Key data elements like mobile numbers and emails of every lead remain masked, ensuring that there is no leakage of critical information. EDGE users can manage the access of data for each team and its member and data access can be conditioned based on organisational rules.

  • Available and Reliable

    The EDGE platform is available 24x7 so your business can be too. Our software and systems are monitored, and your precious data is backed up and safe. Always.

  • Secure

    Sessions between your team members and your portal are always secure. We use the best industry standard encryption and security tools. Also, between our application delivery and automated server infrastructure, we constantly monitor and quickly address security issues if and when they arise.

  • We are ISO/IEC 27001:2013 certified. Our premises are regularly audited to ensure that all required processes and systems are followed. Our team constantly tests for potential vulnerabilities in every layer of our tech stack. Dynamic application scans, static code analysis, and infrastructure vulnerability scans are run every day, ensuring flaws are ironed out in no time. All these and more just to make sure that you have peace of mind.

Strong Support
Strong Support
Team Always Ready to Assist
  • 24 X 7 support
  • Dedicated escalation manager
  • Real estate expert consultation available

Brought to you by


Square Yards is the leading platform for home buyers across 10 countries. Our cutting-EDGE technology empowers consumers with credible data, inspiration and knowlEDGE, while connecting them with in-house experts who hand hold them from the start of their home search till property handover.

We serve the full lifecycle of owning and living in a home: research, due diligence, selling, financing and more. It begins with Square Yards’ deep relationship with over 500 top developers and our home loan company Square Capital’s partnership with over 90 banks and NBFCs. A team of 2,800 experts power our award-winning services which have delighted more than 35,000 customers already.

Square Yards started its journey in 2014 and is headquartered in Gurugram, India.

  • Proven Capability

    We understand that every sale is unique, as we ourselves have completed over 35,000 primary real estate and mortgage transactions. Every transaction thus, has given us new insights and fresh perspectives into software design. EDGE is essentially all that experience, at your fingertips.

  • Ready For All Team Sizes

    Huddle your team around a platform that works the way you want it to. Our own sales team of 2,800 people spread over 30 cities across 10 countries swear by our tech. Time you gave your team the same ‘EDGE’.

  • Developed With Scale In Mind

    The best businesses thrive with tech that doesn’t balk under pressure. For us, the system handles 1.5 Million digital leads every month! That translates to that 18 Million connected and tracked calls on our mobile app, leading to 540,000 OTP verified meetings and site visits. Need more power